Thursday, November 6, 2008

Tony Romo Endorsement

Tony Romo signed the largest apparel and footwear sponsorship deal in NFL history a little over a month ago. Your "commonsensical gene" would urge to think the deal would be with Nike, Under Armour, Adidas, Reebok...


... but Starter? Yes, the deal is with Starter. 5 yrs/$10 million.


Don't get me wrong, Starter was sweet back in elementary school. Their jackets were the shit and made a loud statement amongst peers when playing hoops during the winter. But c'mon, its 2008 and the NFL has an agreement with Reebok. This means that Romo can not wear Starter gear on the sidelines. This deal makes no sense for both parties, unless Romo is trying to re-circulate this jacket among the U.S.:

1 comment:

JESS said...

THE STARTER PULLOVER JACKETS ARE THE SHIT. I WISH I DIDN'T SELL MINE...TONY'S GONNA MAKE THEM COOL AGAIN. ONE WONDERS HOW STARTER IS NOT AFFECTED IN THIS ECONOMY...HOW THEY ARE ABLE TO GIVE SUCH AN OUTLANDISH CONTRACT. DAMN ATHLETES! HEY IS STARTER POPULAR IN SERBIA?